Perhaps you already know the Nordic, raw universe that RAW is known for? The collection combines aesthetics with functionality and has over time earned a strong position in modern table settings. Until now, the best-selling glazes have been Titanium Black and Northern Green, but a new, lighter and warmer glaze has now reached consumers. A glaze that not only creates contrast, but also complements the darker shades of the RAW universe.
A new addition to RAW
Sandy Beige is something truly special. A warmer and lighter addition to the RAW concept, it brings a soft elegance to stylish, modern table settings. The sandy glaze evokes memories of the Nordic dunes along the coast, where the fresh air meets raw, natural beauty. Sandy Beige captures the current beige trend that has found its way into Nordic interiors, while at the same time adding an extra dimension with its almost sparkling particles that give the glaze a vibrant expression.
One of the things that makes Sandy Beige unique is the use of recycled material. Each product in the series is made with at least 50% recycled clay. Instead of discarding surplus clay from the production of white stoneware and Sandy Beige items, it is reused and blended into a new stoneware mass. In this way, the series helps reduce resource waste.
Sandy Beige is expanding
Although Sandy Beige is the newest glaze in the RAW universe, it has already achieved great popularity – so much so that the series has expanded with several additional pieces. Today, the Sandy Beige series includes 19 different products, covering everything from essentials such as dinner, lunch and dessert plates to serving dishes, bowls, mugs, cups and pitchers. Discover the warm and light Sandy Beige products at aidadenmark.com
A successful collaboration
Since the beginning of RAW, Christiane Schaumburg-Müller has been an important partner and, especially in Denmark, has become the very embodiment of the RAW concept and the Nordic style. With her impressive career as an actress, TV host, influencer and, not least, entrepreneur, Christiane is a great inspiration to more than 360,000 people as she shares her life on Instagram.
The collaboration originally came about due to Christiane’s deep insight into design, interiors and fashion, as well as her ability to translate this into products with a modern style. Throughout the design processes, she has contributed with constructive input and an aesthetic sense that is reflected in RAW’s modern and timeless expression.
RAW – created by a family-owned Danish design house
The RAW concept is sold in more than 40 countries, and behind the brand stands aida – a Danish, family-owned design house with more than 70 years of experience. Since 1953, aida has launched timeless collections with quality and creativity at the centre. With Sandy Beige, RAW continues its journey of uniting Nordic aesthetics with modern living.
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.