aida is an experienced Danish design house that creates stoneware, porcelain, glass, cutlery and kitchenware for modern tableware and living. The company was founded over 60 years ago and is behind a wide range of popular dinnerware and designs, including Poul Pava and Denmark's absolute best-selling tableware, Atelier, which was launched back in 1984 and is still on the market. aida follows current trends without compromising its own values such as quality, good craftsmanship, functionality and value for money.
The stoneware line RAW, designed in collaboration with Christiane Schaumburg-Müller, is one of aida's most popular series. RAW has its roots in the old stoneware factory Søholm on Bornholm, whose large archives and know-how aida acquired in 1996 - and Søholm's valuable knowledge of the good old craftsmanship will leave its mark on several of aida's tableware and designs in the future.
Most recently, aida has created LIFE IN COLOUR, which was designed in collaboration with the renowned industrial designer Karim Rashid. The collection aims to bring more colour to life and everyday experiences. LIFE IN COLOUR consists of four series: Confetti, Karim Rashid, Art and Lido.
The Confetti collection is colourful tableware in white porcelain. It includes a variety of elements such as plates, mugs, serving pieces, cutlery, placemats and to-go bottles - all in beautiful colours, which are made to be mixed. Confetti is brought to life by our Confetti partner, the creative stylist and influencer, Trine Kjær.
The Karim Rashid series features colourful coasters and placemats in 95% recycled leather, where the Art series includes elegant borosilicate glasses with a thin, coloured line. In contrast the Lido series presents feminine designs in stainless steel with a fine small coloured edge.
All four series are part of the LIFE IN COLOUR concept, which focuses on colour as a functional and visual element in everyday tableware.
Based near the water outside Aarhus in Denmark, aida has currently a team of around 30 employees.
1953
Established in 1953
Iversen & Kofod was established in 1953 by Ancher Iversen and Arne Kofod-Hansen.
In the attic they found bottles of gold glaze for decorative porcelain painting. They sold them for 50,000 DKK and became the starting capital for the company.
Among other things, they bought up surplus production of white porcelain that was decorated, such as souvenir cups.
In 1960, Iversen and Kofod Aps separated and Ancher Iversen Aps was established.
Femina was one of the first dinnerware sets.
1984
200 million units
In 1984, Finn Maae Jensen designed Atelier, which sold 200 million units in 25 years, enough to set tables around the world. Atelier had a market share in Denmark of approximately 50%.
The Swan set was another great success and in just 2.5 years, 1 million DKK was donated to WWF. For example, Finn Maae Jensen presented donations to the Prince Consort at Amalienborg Palace, and met Prince Philip, President of WWF International, in Copenhagen.
1997
Peter Maae Jensen became CEO
The stoneware factory Søholm, founded in 1835, was purchased. Circo, designed by C&C Holmgren, and Åbo, designed by Per Rehfeldt, were relaunched, and the Åbo teapot was exhibited at the Museum of Modern Art in New York.
In 1997, Peter Maae Jensen became CEO.
2003
aida became the new name
aida (ancher iversen danmark) is the new name for the merger of Ancher Iversen and Søholm on the occasion of the company's 50th anniversary.
2006
Collaboration with renowned designers
Over the years, aida has collaborated with renowned designers, including Bjørn Wiinblad, Mads Odgaard, Mette Ditmer, Per Rehfelt, Lone Storgaard, C&C Holmgreen, Bent Falk, Poul Pava, Kritian Von Hornsleth and C.F Møller Arkitekter.
Pava's naive presentation of the inner child was a success in many markets.
2016
RAW concept
In 2016, Peter Maae Jensen designed the RAW concept, which has Christiane Schaumburg-Müller as ambassador and marketing profile. RAW combines the raw and natural look with minimalist forms and simple design in Nordic nuances.
The concept consists of modern stoneware of the highest quality, with a touch of 70s nostalgia from the stoneware factory Søholm. Today, RAW is one of aida's most popular series.
2023
LIFE IN COLOUR
LIFE IN COLOUR is the new colourful universe, designed in collaboration with the renowned industrial designer Karim Rashid. The universe aims to bring more colour to life and everyday experience.
LIFE IN COLOUR has the series: Confetti, Karim Rashid, Art and Lido.
The Confetti series is colourful porcelain, cutlery and to go bottles, which are brought to life in collaboration with Trine Kjær. Karim Rashid contains colourful placemats and coasters. Art is a series of elegant glasses with a coloured rim, where Lido is a champagne bowl in stainless steel with a colourful touch. All elements that aim to bring more colour to everyday life.
